Hello! I’ve been shooting more videos lately, especially types that feel new to me. Here's what I’m learning about product photgraphy.
I've challenged myself to make videos that I’ve never made before. Just like anytime I leave my comfort zone, it can get quickly difficult. There comes a feeling where my brain wants to rely on what is easy and established, just to bail out of the discomfort1. This is a reminder to not always do that. Sure, it creates lots of frustration at first but sometimes leaving the “known” for the “unknown” teaches new skills.
I was hoping to have more to show for this post (I’m working up to a weekly Sunday schedule), but thanks to a slow learning process, I’m a bit empty handed.
However, this week while shooting stock photos of things around my house, I discovered this mini trick:
Quick backstory: most of my work in the past was either: silly stuff in college or some corporate/marketing video. There was a time when I also made news-type videos. Recently, I've started making How to's on Pinterest.
But I’ve never made a "look at this thing" video. All my videos have people them or are silly version of things with people-like qualities.
Anyway, I’ve been working on product videos and I've come across a lot of little things that I didn't think of from the start. Some apply only to taking photos of items, like making sure glare appears in the right spot, and trying to eliminate shadows.
Others are universal, like equipment I *always* end up needing, no matter what type of project I’m working.
So here's my non-comprehensive list of things that are always needed when shooting *any* type of video.
#1 Extension cords!
I will always end up needing these. I make a habit of buying electrical cords when all the Christmas lights equipment goes on clearance on December 26.
#2 Power strips
Just like electrical cords, these come in handy. It can be frustrating when the location of electrical outlets limits where I can put any of my lights.
#3 Clips and clamps
Good for clamping lights to light stands, diffusion paper to clamp lights, poster boards to each other, or plain ol’ cable organization. I’ve become a hoarder and keep every binder clip I can find in a safe place.
#4 Tape (painters or masking)
This photo is a reminder that I’m down to my last role of tape.
#5 Time
The hourglass isn’t a necessary tool; I didn’t know how else to show time in a photo.
But I always forget to give myself more time than I think. It’s never good to rush and something always needs extra attention. Take the time to do it right, or end up doing it again. As I hear from my kids’ school, “do it nice or do it twice”.
Items #1-4 are usually scattered around my house and garage, but going forward, I’m creating a video toolbox. It makes sense! Car keys and shoes are always kept near the door used most often. Extra toilet paper is stored in a bathroom or closet. If the key is to simplify video production, why not keep video items together in a common and easy-to-reach place?
Now if I can figure out time management, the next time I start making a video, it *should* go smoother.
In case you want to know that feeling, try brushing your teeth with your other hand. At first it feels fine but weird, but then your brain struggles to guide you back to auto-pilot.
Great ideas!